1) Immersive Marketing
Story telling is always an effective marketing strategy where marketers need to tell a specific narrative tailored story to the audience designed for different mediums. A fully immersive marketing with real life, relatable experiences are taking flight.
2) More Live video
Live videos have now become internet’s favorite way of advertising. Many brand get involved in live video streaming networks are now promoting their live video quite heavily just to stand out in the saturated world of content.
3) Using all Big Data
Extracting data is the core part of digital marketing and so Big Data will become increasingly useful and utilized in the future. The studies says the big data market will increase from $1.7 billion in 2016 to $9.4 billion by 2017.
4) Native advertising
Native advertising may not be a fresh marketing strategy but it is proven to have higher levels of engagement than traditional non-native ads.